The Real Cost of Third-Party Delivery Apps and How to Take Back Control
Restaurant owners know how important delivery and takeout have become. It’s not just a trend, it’s part of how people eat now. Whether it’s lunch at the office or dinner on the couch, guests expect to order online and get their food fast. That’s not the issue. The issue is how much you’re giving up to make that happen through third-party delivery apps.
If you’ve worked with one of those big-name platforms, you know the deal. They bring in orders, but they also take a cut. Sometimes a big one. You end up paying commissions, service fees, and other surprise charges. On top of that, you lose control over your customer’s experience. If something goes wrong in transit, it reflects poorly on you, not the app.
SkyTab offers another way. A better way. Let’s talk about what’s really happening with third-party apps, and how you can take back control of your delivery and takeout orders with tools that are built into your own POS.
Third-Party Delivery Isn’t Free Marketing
It’s easy to fall into the trap of thinking delivery apps are just another marketing tool. They get your name out there, sure. But at what cost?
Every order that comes through a delivery app can cost you a percentage of your sale. Not just on the subtotal, but sometimes on the entire ticket, including tax and tip. That means for every sandwich you sell, a chunk of the money goes to the platform just for processing the order.
And the more orders you get, the more you pay. That’s not a scalable solution. It’s a trade-off. You’re giving up revenue in exchange for visibility, but that visibility doesn’t always lead to long-term customer relationships. Most of the time, you’re not even getting the customer’s email or phone number. You’re paying to be a temporary option on someone else’s app.
You Lose the Relationship, Too
When someone orders through a third-party platform, they’re not really your customer. They’re the app’s customer. If there’s a delay, a missing item, or a poor driver experience, the guest doesn’t blame the app. They blame you.
Even when the food is perfect, you don’t have a way to follow up. You can’t ask for a review, send a thank you message, or offer a bounce-back deal to get them to order again. That’s a huge missed opportunity.
With SkyTab’s built-in online ordering, your guests come straight to you. You keep the order. You keep the data. You keep the relationship.
Commission-Free Ordering Makes a Difference
SkyTab lets you offer online ordering and delivery through your own branded system. No middleman. No cuts taken from your check. You’re able to process orders directly through your own website, your own menu, and your own payment system.
This isn’t just about saving money on every order, though that adds up fast. It’s about building something that’s yours. When guests order through your system, you control the menu, the messaging, and the experience from start to finish.
You decide what items are available for pickup. You decide when you stop taking orders for the night. You can even offer curbside pickup or in-house delivery without handing the process over to a third party.
Keep Your Margins Strong
Margins in the restaurant industry are already tight. Every percentage point matters. Giving away a quarter or more of every delivery sale to a third-party app is a tough pill to swallow when you’re working to keep food costs and labor under control.
SkyTab’s system gives you the tools to hold onto more of your revenue. That money can go toward hiring, equipment, marketing, or simply staying profitable. You’re not locked into someone else’s model. You get to make the call.
Consistency Across Every Order
When a guest places an order online, they expect the same quality and service they’d get in person. But with third-party delivery, things can get lost in translation. A guest might order a dish that’s no longer available. They might customize something the kitchen doesn’t catch. A driver might take too long or mix up the bags.
With SkyTab, you’re connected directly to your kitchen. Orders come in exactly as they were placed. The kitchen sees them immediately, and your staff can prepare everything just like they would for a dine-in guest. You’re also able to update your menu on the fly. If you’re out of something, just remove it. If you want to highlight a weekend special, add it. It’s that simple.
This kind of consistency matters. It’s what builds trust. And it’s hard to build trust when you’re relying on a third party to deliver your food and represent your brand.
Take Control of the Guest Experience
SkyTab doesn’t just help you process the order. It helps you manage the entire guest journey. You can follow up after the sale, collect feedback, and build loyalty programs that actually bring guests back.
You can also personalize the experience with branded packaging, order notes, and marketing inserts. These little touches are easy to lose when you go through a third-party platform. But when you own the process, you get to control every detail.
Guests notice when a restaurant goes the extra mile. And when you use SkyTab, you have the tools to do just that.
Built-In Tools, No Extra Complexity
You don’t need to hire a developer or bolt on a dozen new apps to make this happen. SkyTab’s online ordering and delivery tools are built right into the platform. That means everything works together, and you’re not trying to stitch together a system from separate pieces.
Your staff uses one system. Your kitchen sees one flow of orders. Your guests interact with one brand. It’s cleaner, easier, and more efficient. That’s the way it should be.
Now’s the Time to Make a Change
If you’ve been leaning on third-party apps just to keep orders coming in, you’re not alone. But it doesn’t have to stay that way. You can take control of your delivery and takeout business without giving up revenue or guest relationships.
SkyTab is here to help you make that shift. With a full suite of tools designed for modern restaurants, you can offer online ordering, manage delivery, and grow your business on your terms. No extra commissions. No outside interference. Just a smarter way to run your restaurant.
If you're ready to stop giving away your profits and start owning your guest experience, SkyTab can help you get there.









